Torrevieja is one of the most underrated locations on the costa blanca for property investors seeking high returns without a high price tag. Once known primarily as a traditional holiday town, it has evolved into a thriving destination for tourists, retirees, and digital nomads alike. As property prices in more well-known cities like alicante and benidorm continue to climb, torrevieja stands out as a smart alternative offering strong rental yields, year-round demand, and affordable entry costs.
A torrevieja short-stay investment allows you to tap into a growing market that benefits from a mix of long-established tourism and a rising international community. Whether you’re just getting started with Airbnb or expanding your portfolio, torrevieja offers the right balance of accessibility, profitability, and long-term growth.
Strong tourism and growing expat demand
Torrevieja’s appeal goes far beyond the summer season. Thanks to its warm Mediterranean climate, beautiful beaches, and healing salt lakes, it attracts tourists throughout the year. But what sets torrevieja apart is its large and permanent expat population, particularly from the UK, Scandinavia, and other parts of northern Europe. This community not only boosts demand for mid- and long-term rentals but also creates a stable foundation for the local economy, even in off-peak months.
According to Statista, the costa blanca region is consistently one of Spain’s top destinations for both domestic and international visitors. Torrevieja benefits directly from this popularity, with a tourism infrastructure that includes waterfront promenades, marinas, restaurants, and public transport. The blend of vacationers and residents creates an ideal market for short-term rental flexibility, allowing you to adapt your pricing and guest profile across seasons.
Affordable prices make entry easy for investors
Perhaps the most attractive aspect of investing in torrevieja is the accessibility of its real estate market. While hotspots like alicante or javea can require a significant capital outlay, torrevieja remains affordable without compromising on guest appeal. Average property prices are still under €1,500 per m² according to Idealista, making it one of the best value-for-money locations on the costa blanca.
Lower acquisition costs translate into several major advantages: investors can enter the market with less risk, achieve positive cash flow more quickly, and potentially scale into multiple properties. This makes torrevieja especially appealing for first-time buyers, international investors, or anyone looking to diversify their portfolio without overleveraging.
Explore Blanca Stay’s rental management services to learn how to get started the right way.
Best areas in torrevieja for short-stay rentals
As with any market, location within the city matters. In torrevieja, several neighborhoods stand out as strong performers for short-term rentals. The key is finding the right balance between tourist appeal, convenience, and local amenities.
La Mata is one of the top picks for beach lovers. Located just north of the city center, this area features long sandy beaches and a relaxed coastal vibe. It’s popular with families and summer vacationers and tends to command higher nightly rates during the high season.
Punta Prima, located just south of the city, offers a blend of modern apartments, sea views, and nearby shopping areas. Its appeal stretches beyond tourists — remote workers and retirees also love this quieter, well-connected part of town, making it a great choice for both short- and mid-term bookings.
The central area of torrevieja remains a reliable performer. Close to the main promenade, marina, shops, and nightlife, it attracts guests year-round. It’s also ideal for investors targeting smaller studio apartments or 1-bedroom units, which tend to offer better occupancy rates and lower maintenance costs.
If you’re unsure where to start, get in touch with Blanca Stay for expert guidance on neighborhood selection and rental strategy.
Rental yields and income strategy
With the right location and setup, torrevieja rental properties can yield 5–8% gross annually, sometimes more during strong summer months. Unlike ultra-competitive markets, it’s still possible to stand out in torrevieja with a high-quality listing, responsive hosting, and effective marketing.
To maximize your income, consider these strategies:
- Advertise across multiple platforms, not just Airbnb
- Use dynamic pricing to adapt to changing demand
- Invest in professional photography and optimized listing descriptions
- Offer monthly discounts for longer stays during winter
- Add value with strong Wi-Fi, self-check-in, and workspace options for digital nomads
Prefer a hands-off approach? Blanca Stay offers a guaranteed rental income model, so you can earn consistent income without day-to-day involvement.
Legal considerations for short-term rentals in torrevieja
Operating a short-term rental in torrevieja is legal, but you must comply with Valencian regional regulations. Before listing your property, you’ll need to:
- register for a tourist license with the Generalitat Valenciana
- ensure your property meets habitability and safety standards
- declare all rental income to the Spanish tax office
For foreign investors, the process may seem complex — especially if you’re unfamiliar with local requirements. That’s where we come in. Blanca Stay offers full legal support and documentation assistance, so you can launch your rental confidently and remain compliant.
Contact us to learn how we simplify the legal side of short-term rentals.
Why torrevieja is ideal for short-stay investors
Torrevieja combines low entry costs, steady demand, and flexible guest appeal in a way few coastal towns can match. Whether you’re targeting beach-loving tourists, long-stay retirees, or digital nomads looking for an affordable Mediterranean base, torrevieja short-stay investment offers a reliable path to passive income and capital growth.
With the right strategy and professional support, investors can unlock the full potential of this coastal gem — without the stress of managing it alone.
Looking to invest in torrevieja? Partner with Blanca Stay for expert property management and rental solutions tailored to the local market.